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Public Relations Specialist
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“Open to the Public”
Serve as advocates for businesses and organizations to build and maintain positive relationships with the public.
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The Job
Public relations specialists handle media, community, government, and political concerns. They arrange and conduct programs to keep up contact between organization representatives and the public. They also may handle advertising or sales promotion work to support marketing efforts. In government, public relations specialists keep the public informed about the activities of agencies and officials.
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Work Environment
Public relations specialists work in busy offices. The pressures of deadlines and tight work schedules can be stressful.
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College Majors
Public relations, journalism, advertising, or communication
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Minimum Qualifications
There are no defined standards for entry into a public relations career. A college degree in a communications-related field combined with public relations experience is excellent preparation for public relations work.
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Personality traits helpful for this career
must show creativity, initiative, decision-making, problem-solving, and research skills also are important.
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Quick Facts
- Opportunities should be best for college graduates who combine a degree in public relations, journalism, or another communications-related field with a public relations internship.
- Although employment is projected to grow faster than average, competition is expected for entry-level jobs.
- More Info: Public Relations Society of America, Inc., Internet: http://www.prsa.org
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Compensation and Outlook
Median annual wages for salaried public relations specialists were $51,280 in May 2008. The middle 50 percent earned between $38,400 and $71,670; the lowest 10 percent earned less than $30,140, and the top 10 percent earned more than $97,910.
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